Amber Pechin, Writer and Entrepreneur

Writer & Entrepreneur

Amber Pechin is the co-owner of Amplitude Media, a creative agency that “writes words that sell stuff”. She and her business partner provide branding, content, and strategy for businesses to reach the right audience, with the right story, at the right time, and turn them into customers.

Amber says she has always enjoyed making ideas come to light with words. She’s a storyteller, a creative, and enjoys figuring out other humans. She says that how you tell a story makes a difference and that we should use our powers for good.

Amber touches on some points that are particularly challenging for women. One item of note is that we tend to pick something to do for a career and then feel like we are supposed to continue on that path for eternity. She says that what we want to do at 19-years-old may not be the same as at 35 or even 60.

Advice

Amber says that when we stop having at least some fun with the work we are doing then it is time for a change. She says that if you are interested in becoming a writer or an entrepreneur that you should seek out a mentor in that field and ask them questions. You should also write; every single day. Amber advises you to be open to constructive feedback and develop a thick-skin for both career pursuits.

I would add that a level of curiosity would serve these professions well as would the ability to collaborate and always strive to be a better version of yourself in these roles.

Philanthropy

A pro bono client of the company is Heart Affect. It’s a group started by two mother’s whose children had complications from Congenital Heart Defects.

We believe all children deserve a healthy heart. Heart Effect advocates for children with congenital heart defects by educating communities and funding programs and research for Phoenix Children’s Heart Center and Cardiac 3D Print Lab. -Mission of Heart Effect


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