Susan Swafford Performance Development Strategist

Performance and Development Strategist

Susan Swafford is a performance and development strategist, a certified mentor and an entrepreneur. Through her company, CORE Advantage, Susan aims to learn about your unique goals and challenges and tailor a solution just for you.

Susan enjoys helping people be their very best selves and does so by utilizing her strengths and available tools. Susan meets with all sorts of people in all sorts of various life stages and assists them in identifying what their core strengths are, what their energy level is, and who they are deep down. She uses this information to help them align with the appropriate careers, strengthen relationships, and even works with organizations and teams to ensure the right people are in the best positions for them to thrive.


Susan says you should be sincere, open, vulnerable, structured and able to really listen to those you are helping. As an entrepreneur, you must be self-disciplined and it’s best to build a team around you in order to succeed.

She says to try to realize who you are at the core, make decisions that leverage your strengths and live out your passions.

We plan to travel, why not plan our lives?


Susan is an avid supporter of women. She founded W.I.N., the Women Investor’s Network. It’s an organic network of women who invest in life, business, and their community.

Susan is also on the Albuquerque Rotary Club Board of Directors.

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