Lynn Ballou CFP

Certified Financial Planner

Lynn Ballou is a Certified Financial Planner and entrepreneur with EP Wealth Advisors, LLC. Lynn says she loves being able to guide clients through the financial complexities of life transitions. She feels she has a magic wand to make people’s lives better.

Photograph of Lynn Ballou, CFP
Lynn Ballou, CFP

Lynn began her career as an enrolled agent preparing taxes. The brand new field of CFP® was beginning to emerge and she took the certification course and follow-on study groups building her knowledge. The first female firm launched January 1, 1998, and on January 19, 2016, they joined forces with EP Wealth Advisors. When Lynn began she says the female professionals only amounted to about 5% of financial planners, now that number has grown to 23%. Plenty of room for more women she says!


Starting out, building a business, Lynn knew she had to save in order to grow to a point where her business would sustain her. She has reached that point. She says those who want to be an entrepreneur need to be able to hear ‘no’, to be truthful to themselves and be capable of pivoting.

Find your passion! Become your best authentic self!

Her advice for young women interested in becoming certified financial planners would be to shadow or intern with a financial professional. She says you cannot be what you cannot see. Even more than shadowing a CFP®, Lynn says to find a professional who lives in that profession, who really understands the nitty-gritty so they can give you the most comprehensive view of the career.


Lynn advocates for financial literacy for everyone – man, woman, child. She says we should be requiring financial literacy courses in order to graduate high school. Not simply how to buy and sell stocks; more practical money applications. How to budget, how to save, how to spend and invest and grow your wealth.

We can all get started on our financial journeys with some education ourselves. Lynn recommends perusing the CFP® board website at On this site one can find a local CFP®, or a mentor in the financial planning realm, and even learn a plethora of topics ranging from budgeting to growing your nest egg thru to retirement.

You can also get a hold of Lynn and she’ll guide you! Email her at


Lynn has made it a focus of EP Wealth Advisors to invest in their client’s charities. She also manages EP Wealth and Women Initiative wherein they support the careers of fellow femme financial pros.

Lynn also supports the YWCA Berkley Oakland Chapter and Girls Inc of Alameda in Oakland.

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